Some companies have values. We live ours.

The secret to Headway Inc's success? People, powered by SELECT values.

With an eNPS of 89% — one of the highest in the industry — our culture isn’t just a statement. It’s how we lead, create, and grow together every day.

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S — Survive

At all costs

We tackle challenges, launch new products, discover new markets and share Ukrainian innovation with the world.

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E — Enlighten

Yourself

We are passionate about self-improvement. For us, growth is a commitment that fuels our drive to reach new heights.

That’s why we never settle for “good enough.” We learn, unlearn, and relearn—every single day.

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L — Lead

At all levels

Leadership isn't about titles — it's a mindset. At Headway Inc, it means listening deeply, challenging norms, and owning your results.

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E — Empower

Others

We grow by empowering each other by constructive feedback. We help over 150 million people grow, all of which starts with our team.

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C — Collaborate

No man is an island

The best ideas come from teamwork. Through open, honest collaboration, we create valuable products and achieve more together.

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T — Transcend

Impossible is nothing

We believe that growth is never linear. Every challenge and pivot moves us forward. From day one, “fail fast, learn faster” mindset has shaped us, and we welcome the unknown.

We trust progress over perfection and curiosity over comfort. Our north star? Meaningful impact. And we’ll take every twist and turn it takes to get there.

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